The question always seems to arise about Social Media and whether it can impact the bottom line for a company. I think the answer is quickly becoming, YES.
Many companies both small and large are finding ways to utilize their social media strategy. With that being said, take a look at how Jet blue uses social media and has incorporated this strategy into their business model:
Blogging: www.jetbluehostage.com is an archival site and online community. The company posts blogs and official press releases and emails from JetBlue corporate. They give the public an opportunity to voice their opinions and stories through the comments sections and emails that have been sent to them at jetbluehostage@gmail.com
Microblogging: Twitter account. This twitter account currently has 725,741 followers to date and allows the company to promote various offers and discussions.
Photo sharing: Flickr pool
I believe social media can bring more visitors to a company’s website and foster collaboration and communication among users.vSocial media is ever becoming an element that consumers expect.
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